OK Go Rube Goldberg Music Video
The minds (and bodies) of Syyn Labs spent the past three months building a huge, two-story Rube Goldberg machine during which a piano gets dropped and a TV is smashed with a sledge hammer. Why? It’s the centerpiece for the latest music video from the band OK Go (remember… the guys who did the treadmill video). It features the song “This Too Shall Pass” and even after listening to it hundreds of times, it still sounds good!
Huge thanks to the band for this opportunity and to all the Syyn Labs and Mindshare folks that helped pull this together. Special recognition to Adam Sadowsky for orchestrating the whole thing like a pro conductor. Thanks to all the people that helped make my vision for the Legos a reality! Namely: Dylan Bushnell, Heather Knight, Liya Brook, Paul Grasshoff, Peter Svidler, Izumi Hamagaki, Wyatt Bushnell, Sam Leventer, and Mahdroo McCaleb. Hats off to the steady camera man, a major hero for his ability to capture this on film! Thanks to the magical eye of Josh Reiss for capturing photos of the whole thing too!
Updates:
- The video was covered on NY Times, CNN, Examiner, Wired, Makezine, NPR, NBC Los Angeles, BoingBoing 1st, BoingBoing 2nd, DVICE, Gizmodo 1st, Gizmodo 2nd & PerezHilton!
- An interesting article showing the statistics on the “viral effect” of the video is available at the Viral Blog
- A few previews from before the launch available at Rolling Stone, LA Times and AltPress
- LACMA is featuring a few components from the machine, including the Legos! There will be a concert fundraiser on March 5th, 2010. For tickets call 323 857-6010 or visit the LACMA site
- More info on the project and the release is available here
- There’s now a Wikipedia article about it.
- OK Go won a webby! More info here.
- A panorama of the top floor, courtesy of Pehr Hovey, is available here (1.5MB JPG)
Category: art, projects, technology | Tags: art, music, project One comment »
April 2nd, 2010 at 5:44 pm
Thanks Hector for compiling a list of the best comments!
-Either you all? are millionaires or very committed bums.
-Next time someone mocks me for being American, I’m just going to show them this video. That’ll teach ‘em.
-i was? going to commit suicide today but this video talked me out of it
-My son just watched this and asked: ‘is this a place where there are no rules?
-nice how they have colors? to make it more epic
-you people who say you like this are trols, or something cuz, ICK its just DUMB ANYONE could do this in half a week or less, and 4 or however many they had doing it probably did it in an afternoon its LAME and th song SUCKS BAD not even original beat? or Music its stolen from an 80s beat by David Bowie fucking theives get a life-
-I see Tobias Funke (guy with red paint) has finally made it? big.
-if they? don’t win an award for this video…. someone needs to get punched in the nuts
-1 question while u making this vid have u by accident like lol? hitted something by mistake and re do it all again? o0
-@Creative4Christ What can the church learn from “OK GO”? -> http://bit.ly/9Ya7gy -> 2 incredible videos that everyone will be talking about!
-They’re lip? synching.
-Clearly this is computer animated.
-Too bad this? is totally ripped off of Charles and Ray Eames
-We need to elect these builders to congress. Look what they got? done here!
-There were many missed opportunities for someone to get hit in the nuts, which would have made a? great rube goldberg into an AWESOME rube goldberg
-Pretty sure after that id just? burn the whole damn warehouse down.
-where did they get all that stuff, I tried that and it sucked compared to theirs
-Ha ha! No one has even picked up on the fact that these are the same guys that did the? whole treadmill video a few years back! Unbelievable. Check it out if you don’t believe me!
-rude? goldberg 100% jew
only jew can do something like that
in the good way i mean
-is this? a music video?
-wow, simply amazing, especially liked the smashing of Moby’s video on the tv. this beats his award winning? video hands down. well done guys!
-I heard the program too what was the name Ruth ginsberg??
-Not impressed. Sorry. That was a lot of work for nothing. It was totally pointless and didn’t actually do anything cool, just destoyed stuff and made it fall on the floor. Big deal.
-The treadmill thing was cool..but this is just sort of pathetic. What next..are you going to do a synchronized jet ski routine? over it.
-While other nations are educating their children, the retards fo america are easily amused by this crap. It’s no wonder that outsourcing is now necessary.
-On second thought, the fact that apparently a team of engineers designed the contraption for the band puts even less on the actual merit of this video. So now it has sub par camera work, matched with generic music, AND the band actually had probably very little to do with the creation of the machine. Grats to the team of engineers though. You’ve created a contraption that impresses teenage gits.
-definitely not one take, and it would of been nicer if there wasnt all the gay guys singing
-Best thing i have seen? in my life(except for my naked wife)
-Potential energy is a hell of a drug?
-No one designed this, it just? “evolved”
-It sounds like they’re? singing “well the cat came back to get your tongue”, which I personally think is better than the actual lyrics (I looked them up). Maybe they should rewrite the lyrics so it’s about a cat.
-I loved this video until the singer at the end in yellow had to SPIT while the camera was still rolling. Umm…it’s not like it was your first time shooting the scene, you knew it was coming — close your mouth! UGH. The spit ruined the rest? of it for me.
-old egypt? had the pyramids, we have this
-The editing on this is INSANE!!!
-The song was awesome, but the video needs? some serious work.
-Wow, while I’m taking shits every 5? seconds people are making master pieces
-This is quiet possibly the shit. In fact? it’s the most ‘the shit’ that the shit has ever been.
-that was so awsome im totally posting it to my facebook?.
-I don’ know about anyone else here, but I was hoping this video would end with a falling drop of? water that activates a button to start the Large Hadron Collider.
-wow you people need to wake the fuck up and pay attention to the health care bill and watch alex jones this is the type of? stuff youtube is trying to distract you with so you can be dumb and let bills pass and pass and then get screwed over.. 1 star
-ok dis sog is crap but if justin? bieber sang it it wud be gd cos hes hotter and it would make me like it but this is just crap!!!!
-I wish more songs were like this- spiritually positive and uplifting. Now compare this to “me so horny” about cutting out a womans vagina. I like this song, a? lot
-I liked? this video too. and I’m a black guy.