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	<title>Brent Bushnell &#187; art</title>
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		<title>OK Go Rube Goldberg Music Video</title>
		<link>http://brentbushnell.com/2010/03/01/ok-go-rube-goldberg-music-video/</link>
		<comments>http://brentbushnell.com/2010/03/01/ok-go-rube-goldberg-music-video/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:45:14 +0000</pubDate>
		<dc:creator>brent</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[music]]></category>
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		<guid isPermaLink="false">http://brentbushnell.com/?p=671</guid>
		<description><![CDATA[The minds (and bodies) of Syyn Labs spent the past three months building a huge, two-story Rube Goldberg machine during which a piano gets dropped and a TV is smashed with a sledge hammer.  Why?  It&#8217;s the centerpiece for the latest music video from the band OK Go (remember&#8230; the guys who did [...]]]></description>
			<content:encoded><![CDATA[<p>The minds (and bodies) of <a href="http://syynlabs.com/" target="_blank">Syyn Labs</a> spent the past three months building a huge, two-story <a href="http://en.wikipedia.org/wiki/Rube_Goldberg" target="_blank">Rube Goldberg</a> machine during which a piano gets dropped and a TV is smashed with a sledge hammer.  Why?  It&#8217;s the centerpiece for the latest music video from the band <a href="http://www.okgo.net/" target="_blank">OK Go</a> (remember&#8230; the guys who did the <a href="http://www.youtube.com/watch?v=pv5zWaTEVkI" target="_blank">treadmill video</a>).  It features the song &#8220;<a href="http://vimeo.com/8718627">This Too Shall Pass</a>&#8221; and even after listening to it hundreds of times, it still sounds good!<br/><br />
<object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/qybUFnY7Y8w&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x5d1719&#038;color2=0xcd311b"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qybUFnY7Y8w&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x5d1719&#038;color2=0xcd311b" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><br/><br />
Huge thanks to the band for this opportunity and to all the <a href="http://syynlabs.com/" target="_blank">Syyn Labs</a> and <a href="http://mindshare.la" target="_blank">Mindshare</a> folks that helped pull this together.  Special recognition to <a href="http://sadowsky.net/" target="_blank">Adam Sadowsky</a> for orchestrating the whole thing like a pro <a href="http://www.knowledgerush.com/kr/encyclopedia/List_of_famous_conductors/" target="_blank">conductor</a>.  Thanks to all the people that helped make my vision for the Legos a reality!  Namely: Dylan Bushnell, <a href="http://www.marilynmonrobot.com/" target="_blank">Heather Knight</a>, Liya Brook,  Paul Grasshoff, Peter Svidler, Izumi Hamagaki, Wyatt Bushnell, Sam Leventer, and Mahdroo McCaleb.  Hats off to the steady camera man, a major hero for his ability to capture this on film!   Thanks to the magical eye of <a href="http://www.joshreiss.com" target="_blank">Josh Reiss</a> for capturing photos of the whole thing too!<br/><br />
<strong>Updates:</strong></p>
<ul>
<li>The video was covered on <a href="http://nymag.com/daily/entertainment/2010/03/new_ok_go_video.html" target="_blank">NY Times</a>, <a href="http://www.cnn.com/video/#/video/offbeat/2010/03/05/moos.mind.blowing.music.cnn?hpt=T2" target="_blank">CNN</a>, <a href="http://www.examiner.com/x-20277-SF-Social-Media-Marketing-Examiner~y2010m3d2-Rube-Goldberg-video-from-OK-GO-already-going-viral" target="_blank">Examiner</a>, <a href="http://www.wired.com/gadgetlab/2010/03/ok-go-rube-goldberg/" target="_blank">Wired</a>, <a href="http://blog.makezine.com/archive/2010/03/rube_goldberg_music_video.html" target="_blank">Makezine</a>, <a href="http://www.npr.org/blogs/monkeysee/2010/03/things_that_are_great_day_cont.html" target="_blank">NPR</a>, <a href="http://www.nbclosangeles.com/news/local-beat/LA-Business-Takes-Band-on-Viral-Video-86755277.html" target="_blank">NBC Los Angeles</a>, <a href="http://www.boingboing.net/2010/03/02/ok-gos-rube-goldberg.html" target="_blank">BoingBoing 1st</a>, <a href="http://www.boingboing.net/2010/03/08/ok-go-rube-goldberg.html" target="_blank">BoingBoing 2nd</a>, <a href="http://dvice.com/archives/2010/03/astonishing-rub.php" target="_blank">DVICE</a>, <a href="http://gizmodo.com/5483526/ok-gos-embeddable-music-video-for-this-too-shall-pass-features-insane-rube-goldberg-machine-sequence" target="_blank">Gizmodo 1st</a>, <a href="http://gizmodo.com/5488169/qa-ok-gos-lead-singer-tells-us-secrets-of-the-bands-viral-videos" target="_blank">Gizmodo 2nd</a> &amp; <a href="http://perezhilton.com/2010-03-02-awesome-new-video-from-ok-go" target="_blank">PerezHilton</a>!
</li>
<li>An interesting article showing the statistics on the &#8220;viral effect&#8221; of the video is available at <a href="http://www.viralblog.com/research/viral-video-statistics-ok-go/" target="_blank">the Viral Blog</a>
</li>
<li>A few previews from before the launch available at <a href="http://www.rollingstone.com/rockdaily/index.php/2010/02/18/ok-go-hire-big-brains-for-this-too-shall-pass-video-watch-a-clip/#" target="_blank">Rolling Stone</a>, <a href="http://latimesblogs.latimes.com/music_blog/2010/02/a-walk-through-ok-gos-new-video-death-machine.html" target="_blank">LA Times</a> and <a href="http://www.altpress.com/features/okgovid.htm">AltPress</a>
</li>
<li><a href="http://www.lacma.org" target="_blank">LACMA</a> is featuring a few components from the machine, including the Legos!  There will be a concert fundraiser on March 5th, 2010.  For tickets call 323 857-6010 or visit <a href="https://tx1.lacma.org/show.asp" target="_blank">the LACMA site</a>
</li>
<li>More info on the project and the release is available <a href="http://syynlabs.com/mailers/100301-RGM-Announce/" target="_blank">here</a>
</li>
<li>There&#8217;s now a <a href="http://en.wikipedia.org/wiki/This_Too_Shall_Pass_%28song%29" target="_blank">Wikipedia article</a> about it.
</li>
<li>OK Go won a webby!  <a href="http://www.webbyawards.com/webbys/specialachievement14.php" target="_blank">More info here</a>.
</li>
<li>A panorama of the top floor, courtesy of Pehr Hovey, is available <a href="http://brentbushnell.com/media/rgm_top_floor_pano.jpeg" target="_blank">here</a> (1.5MB JPG)
</li>
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		<title>ArtWalk Fall &#8216;09</title>
		<link>http://brentbushnell.com/2009/10/26/artwalk-fall-09/</link>
		<comments>http://brentbushnell.com/2009/10/26/artwalk-fall-09/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 21:11:48 +0000</pubDate>
		<dc:creator>brent</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://brentbushnell.com/?p=511</guid>
		<description><![CDATA[Wow!  What a weekend.  The Virsix showroom was alive and packed during the biannual Brewery ArtWalk.   We had five of our games available and people ages 5 to 70 competing away!  Players tested their cat burgling skills in the Laser Maze, avoided traffic in our foot tracking Frogger-style game, contorted [...]]]></description>
			<content:encoded><![CDATA[<p>Wow!  What a weekend.  The <a href="http://virsix.com">Virsix</a> showroom was alive and packed during the biannual Brewery ArtWalk.   We had five of our games available and people ages 5 to 70 competing away!  Players tested their cat burgling skills in the Laser Maze, avoided traffic in our foot tracking Frogger-style game, contorted their body for human Tetris, and even flew around the galaxy in a space battle.   Thanks to all involved for their help putting this on, especially the guys at <a href="http://www.h2pinc.com">H2P</a> for a marvelous job filming.<br />
 
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		<title>Artwalk Spring &#8216;09</title>
		<link>http://brentbushnell.com/2009/04/23/artwalk-spring-09/</link>
		<comments>http://brentbushnell.com/2009/04/23/artwalk-spring-09/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 06:29:02 +0000</pubDate>
		<dc:creator>brent</dc:creator>
				<category><![CDATA[event]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[los angeles]]></category>

		<guid isPermaLink="false">http://brentbushnell.com/?p=318</guid>
		<description><![CDATA[Gradman and I setup a series of interactive installations for the weekend Artwalk event at the brewery 4/18-4/19/09.   We exhibited Shadowsmoke, Artfall, the Party Table, the uWink 3D &#8220;Marshmallow&#8221; game, and the Cloud Mirror.   We were busy all day and really enjoyed showcasing all these toys to the excited art goers. [...]]]></description>
			<content:encoded><![CDATA[<p>Gradman and I setup a series of interactive installations for the weekend <a href="http://www.breweryartwalk.com/">Artwalk</a> event at the brewery 4/18-4/19/09.   We exhibited <a href="http://www.exothermia.net/monkeys_and_robots/projects/smoke">Shadowsmoke</a>, <a href="http://brentbushnell.com/2009/01/08/artfall/">Artfall</a>, the Party Table, the uWink 3D &#8220;Marshmallow&#8221; game, and the Cloud Mirror.   We were busy all day and really enjoyed showcasing all these toys to the excited art goers.  Look for us at the next one! 
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		<title>TimeGraff</title>
		<link>http://brentbushnell.com/2009/03/08/grafftime/</link>
		<comments>http://brentbushnell.com/2009/03/08/grafftime/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 03:55:02 +0000</pubDate>
		<dc:creator>brent</dc:creator>
				<category><![CDATA[projects]]></category>
		<category><![CDATA[art]]></category>

		<guid isPermaLink="false">http://brent.izolo.com/?p=168</guid>
		<description><![CDATA[For the past few months I&#8217;ve been taking photos of graffiti in and around Los Angeles.   There&#8217;s *a ton* of it in this city and a good portion is really excellent art and unique typography.   I don&#8217;t yet have a camera with a GPS chip so I&#8217;ve been marking waypoints on [...]]]></description>
			<content:encoded><![CDATA[<p>For the past few months I&#8217;ve been taking photos of graffiti in and around Los Angeles.   There&#8217;s *a ton* of it in this city and a good portion is really excellent art and unique typography.   I don&#8217;t yet have a camera with a GPS chip so I&#8217;ve been marking waypoints on my Garmin as I&#8217;ve taken the shots.   A given graffiti location changes over time, so my plan is a Google map mashup of these photos with their location and an interface that allows navigating the spot over time.    The alpha is available <a href="/projects/timegraff">here</a>.</p>
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		<title>ArtFall</title>
		<link>http://brentbushnell.com/2009/01/08/artfall/</link>
		<comments>http://brentbushnell.com/2009/01/08/artfall/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 19:06:32 +0000</pubDate>
		<dc:creator>brent</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[python]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[project]]></category>

		<guid isPermaLink="false">http://brent.izolo.com/blog/?p=48</guid>
		<description><![CDATA[I had a blast collaborating with Eric Gradman last month on an interactive art installation named ArtFall.   There&#8217;s a complete description here, and a downloadable iPhone encoded video here.
Update: Artfall was covered in Makezine, Hackaday, Matt Cutts blog and a French blog.

ArtFall from Eric Gradman and Brent Bushnell on Vimeo.
]]></description>
			<content:encoded><![CDATA[<p>I had a blast collaborating with <a href="http://exothermia.net/">Eric Gradman</a> last month on an interactive art installation named ArtFall.   There&#8217;s a complete description <a href="http://www.monkeysandrobots.com/artfall/">here</a>, and a downloadable iPhone encoded video <a href="/media/artfall.m4v">here</a>.<br />
<strong>Update:</strong> Artfall was covered in <a href="http://blog.makezine.com/archive/2009/01/whiteboard_physics_simulator.html">Makezine</a>, <a href="http://hackaday.com/2009/01/08/artfall-pachinko-for-techies/">Hackaday</a>, <a href="http://www.mattcutts.com/blog/linkdump-january-2009/">Matt Cutts blog</a> and <a href="http://www.legz.fr/high-tech/tableau-blanc-simulateur-physique-iphone/">a French blog</a>.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2758525&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=2758525&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://vimeo.com/2758525">ArtFall</a> from <a href="http://vimeo.com/user1129850">Eric Gradman and Brent Bushnell</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>import this</title>
		<link>http://brentbushnell.com/2008/11/13/import-this/</link>
		<comments>http://brentbushnell.com/2008/11/13/import-this/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 07:24:26 +0000</pubDate>
		<dc:creator>brent</dc:creator>
				<category><![CDATA[python]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[art]]></category>

		<guid isPermaLink="false">http://brent.izolo.com/blog/?p=24</guid>
		<description><![CDATA[I love python for a lot of reasons, not the least of which are easter egg gems like this:

[brent@ronin ~]501$ python
Python 2.5.1 (r251:54863, Jan 17 2008, 19:35:17)
[GCC 4.0.1 (Apple Inc. build 5465)] on darwin
Type &#8220;help&#8221;, &#8220;copyright&#8221;, &#8220;credits&#8221; or &#8220;license&#8221; for more information.
>>> import this
The Zen of Python, by Tim Peters
Beautiful is better than ugly.
Explicit is [...]]]></description>
			<content:encoded><![CDATA[<p>I love python for a lot of reasons, not the least of which are easter egg gems like this:</p>
<blockquote><p>
[brent@ronin ~]501$ python<br />
Python 2.5.1 (r251:54863, Jan 17 2008, 19:35:17)<br />
[GCC 4.0.1 (Apple Inc. build 5465)] on darwin<br />
Type &#8220;help&#8221;, &#8220;copyright&#8221;, &#8220;credits&#8221; or &#8220;license&#8221; for more information.<br />
>>> import this<br />
The Zen of Python, by Tim Peters</p>
<p>Beautiful is better than ugly.<br />
Explicit is better than implicit.<br />
Simple is better than complex.<br />
Complex is better than complicated.<br />
Flat is better than nested.<br />
Sparse is better than dense.<br />
Readability counts.<br />
Special cases aren&#8217;t special enough to break the rules.<br />
Although practicality beats purity.<br />
Errors should never pass silently.<br />
Unless explicitly silenced.<br />
In the face of ambiguity, refuse the temptation to guess.<br />
There should be one&#8211; and preferably only one &#8211;obvious way to do it.<br />
Although that way may not be obvious at first unless you&#8217;re Dutch.<br />
Now is better than never.<br />
Although never is often better than *right* now.<br />
If the implementation is hard to explain, it&#8217;s a bad idea.<br />
If the implementation is easy to explain, it may be a good idea.<br />
Namespaces are one honking great idea &#8212; let&#8217;s do more of those!<br />
>>>
</p></blockquote>
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